Friday, August 7, 2015

Sephora Announces Upcoming Subscription Service

Sephora is coming out with a subscription service... did we hear that? Yep! Women's Wear Daily reports that Sephora will be testing out a subscription box something like competing companies IPSY, and Birchbox

Play! by Sephora will be a $10 a month box containing sample products (some possibly full size) and starting this September. Now don't get too excited, because Sephora is only testing this out in a few cities to start with; such as Boston, Columbus, and Cincinnati. The box will have a theme each month and consist of high end products containing what they offer in their retail stores.

Spoiler Alert! The first box pictured above will contain products from brands such as: Marc Jacobs, GlamGlow, Bumble and Bumble, Ole Henriksen, and Sephora's own in-house brand.
The coolest part about this box besides the awesome products, is that customers who receive it can come into the Sephora store to learn how to use the products, get more information, or buy them in full size if they like the products. I am so excited for this, I hope it does well so they can expand it to more states across the world!

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